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Search engine optimisation (SEO) is the process of making your site more search engine friendly at a technical and content level, in order to improve its visibility to search engines such as Google, MSN, Yahoo etc and create more traffic of qualified visitors for FREE, organically through normal common use of search processes.

A typical search engine optimisation campaign will involve re-engineering the titles and meta tags, the templates and navigation, optimising the site's internal and external links, hand-submitting the site to the appropriate search engines and directories and monitoring the results achieved.

Thereafter, ongoing optimisation is vital because search engine optimisation isn't simply a one-off activity. It should be included as part of your internet marketing campaign plan.

What is:    SEM    .    PPC    .    PM


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