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Pixel Marketing is a new development in what would otherwise be considered as banner marketing whereby a business is promoted through a banner image linked to its website.

The biggest difference in pixel marketing is that these images are generally grouped together under a pixel marketing proposition and advertised as a group, similar in some ways to a directory structure but based on images.

This in itself allows certain algorithms relating to advertising on the web to be used to play to the strengths of the internet and build upon the fact that search engines as well as internet users enjoy the simplicity of having a site focus on an image and related text grouped around their theme of interest.

The pixel marketing system lends itself particularly well to search engine marketing and other online marketing campaigns.

What is:    SEM    .    SEO    .    PPC


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