WHAT IS PPC?
PPC stands for Pay Per Click and is based
on your company using a strategic form of internet advertising where the cost of
finding a customer can be monitored, controlled and kept well within your
budget. There's more to pay per click management than just buying traffic and
the search engine marketing campaigns that we will design for you go way
beyond just choosing the key phrases that will best identify your business.
We will help provide you with a PPC
strategy and will analyse your e-business model,
investigate your competitors and integrate with your overall Internet marketing
strategy to create a plan of action that answers your specific search engine
We can plan time-sensitive promotions,
maximise results, and help work out optimum bid prices to ensure your CPA
and, ultimately, ROI,
are kept well within budget.
We will research and define key phrases
that reflect the different stages that your visitors' may be in their buying
cycle. This will help home in on those visitors most interested in your product
We'll help you implement deep
linking on your website to ensure that the PPC ads are as relevant and visible
as possible which should maximise click-through and conversion rates. Also,
available are web analytics solutions for in-depth analysis of the results.
All campaigns are assigned a project
manager who will work with you directly. We do not use automated PPC systems
which can be very inefficient and ineffective as well a financially costly. We'll
use our tracking systems to evaluate the campaign progress and provide a
reiterative process which will lead to the campaign's optimisation.